2024 Fall > UGRD > mkt > mkt 425
Sport Marketing & Sponsorship
Course #: mkt 425
Description:
This course introduces principles and processes of sport marketing and sponsorship. Topics include sport market research, segmentation, product and fan development, pricing, licensing and merchandising, communication and distribution channels of sport product, sponsor relationship management, fundraising, and sponsorship evaluation.
Pre Requisites:
Pre-requisite: MKT 301 and 60 credits and College of Management student
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3699 | - |
Scola,Zachary Thomas | On-line course | |
|
Session:
Regular
Class Dates:
09/03/2024 - 12/13/2024
Capacity:
35
Enrolled:
28
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-requisite: MKT 301 and 60 credits and College of Management student
Course Attributes:
Non-degree exclude from list
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